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Case Studies : Microsoft Partner Conference 2004
"An event like this cannot happen without all of the dedication you have shown to engage our partners, develop and deliver excellent content, and of course to ensure that everything runs like clockwork behind the scenes – all culminating in a great experience for our partners!"
Kerstin Baxter, Microsoft Australia
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Event Brief
The overall objective for the Microsoft Australia & New Zealand Partner Conference was to create a true sense of the commitment Microsoft has to its Partners. The theme for this year’s event was “An Inspired Partnership” continuing the momentum to bring the partners up to the next level.
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The Thinking
Building on the success of the Microsoft Australia and New Zealand Conference 2003, this year’s conference was tailored to provide Microsoft Partners with insights into business trends and Microsoft strategies. More importantly it gave Partners an opportunity to network with Partner business groups and peers within the industry. Microsoft Partners were able to use the knowledge and relationships gained to drive both their companies and customers to exceed their current and future goals.
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The Event
The event, held in the beautiful tropical surrounds of Hyatt Regency Coolum on the Sunshine Coast provided a perfect backdrop for the delegates to truly feel included in the partner team. With close to 700 business decision makers, business owners and Microsoft Staff both local and international, it was two and a half days of learning sessions and social activities. Activities included the Gold Certified Golf Tournament and Welcoming Keynote with an interactive drumming session hosted by the fantastic group from Human Rhythm, Gala Dinner and Awards Ceremony featuring the wonderful James Morrison band.
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The Outcome
With exceptional feedback from Partners, business owner’s and staff, we will leave it to Kerstin Baxter, Microsoft Australia for the last say!
“I would like to add my personal thanks to all of you for your fantastic efforts to pull together our biggest and best Partner Conference yet!”
"An event like this cannot happen without all of the dedication you have shown to engage our partners, develop and deliver excellent content, and of course to ensure that everything runs like clockwork behind the scenes – all culminating in a great experience for our partners!"
Kerstin Baxter, Microsoft Australia
 Download Case Study PDF
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